The IDEATE Method
Identifying High-Potential Entrepreneurial Ideas
- Dan Cohen - Wake Forest University
- Greg Pool - Wake Forest University
- Heidi Neck - Babson College, USA
Entrepreneurship | New Venture Creation
Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.
We are currently using it as a project aid and may change in Summer 2021.