Strategic Research and Political Communication for NGOs
Initiating Policy Change
- Accenture Foundation
- School of Communication Management - International University in Germany, Bruchsal
- The Banyan
Social Work Skills
This unique and easy-to-use book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector.
Drawing on principles of corporate governance, the author presents a clear, step-by-step, hands-on approach to positioning one's cause effectively with stakeholders, policy-makers, media and the general public. By recognizing the role of communication in the 21st century, the book emphasizes the importance of effectively using new channels and interfaces of digital communication (such as online social networking sites) to generate and maintain visibility, mobilize campaigns and initiate policy change.
With illustrative examples of best practice based on case studies of Indian and International NGOs, this book is an essential read for NGO managers and communication program officers, social work administrators, and other professionals engaged in the field of social work.
[The book] provides help right from starting an NGO to successful policy advocacy by an NGO. The 11 chapters in the book cover a wide variety range- from explanation of NGO work in general to the NGOs sector in India to strategising advocacy and political communication aspects of NGOs. These aspects are provided with illustrative case studies of eight NGOs. Each of the central chapters illustrated with the work of one or two best practice case studies of NGOs…. The book is an interesting read to those who are new to the NGO sector and those who have not seen the extent of development of the sector.
