A thorough and comprehensive guide filled with insightful and up to date articles written by foremost experts. This belongs on the bookshelves of researchers and practitioners, indeed anyone with an interest in the consumer culture that dominates the world.
This Consumer Culture Handbook is an exciting, useful and frankly valiant overview of the intensely multidisciplinary field that consumer culture studies have become. It will provide an excellent vantage point from which to make sense of this dynamic field.
The Sage Handbook of Consumer Culture provides a remarkably comprehensive treatment of how this controversial, contested, and consequential intersection of consumption, the market, and culture is conceptualized and investigated across diverse intellectual fields. More than just a review, each chapter recognizes past influences while articulating cutting edge ideas, new analytic tools, and anticipating future directories.
Two of the most important elements of this volume are a) the truly diverse approaches to the study of consumer culture at the global level, and b) the rich bibliographies provided by each of the chapters. The authors come from around the world, teaching at institutions in at least 10 different countries, in a variety of disciplines. Academic libraries with programs in any or all of the disciplines mentioned in the book [business, psychology and sociology, geography and politics] should consider adding this volume to their collections.
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