Marketing for Tourism, Hospitality & Events
A Global & Digital Approach
- Simon Hudson - University of South Carolina, USA
- Louise Hudson - Independent Researcher
Consumer Behavior | Hospitality Management | International Marketing | Services Marketing |
Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. "Lessons from a Marketing Guru" feature personal insights from real world practitioners, and "Digital Spotlights" highlight the ways in which social media and the Internet have transformed tourism, hospitality, and events the world over.
These features are further enhanced by "Marketing in Action" case-studies in each chapter that highlight the international realities of tourism, hospitality, and events marketing in practice. These include:
- Spiritual Tourism in Tamil Nadu, India
- Social media listening at Marriott’s headquarters in Hong Kong
- The Deer Hunt Festival in Winneba, Ghana
- Music-themed hotels in Prague, Amsterdam, Berlin and Mexico
- The promotion of Hawaii through film and television
- Dark Tourism in Vietnam
The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions, and author-curated video links to make the examples in each chapter come to life.
- Instructor Manual
- PowerPoint Slides
- Testbank (MCQs)
- Video Links
Well structured book, with easy to understand sections.
Good compliment of theory and practice.
The book sufficiently presents various trends and aspects of Tourism Marketing in a very simple and modern way. It goes beyond the limits of a purely descriptive theoretical book and reaches up to an excellent demonstration and combination of theory with practical examples, while the use of case studies reinforces the transmission of knowledge. The structure is clear and consistent in all the chapters and the use of 'Gurus' provide sound practical examples which successfully complement the effort of theoretical application.
The use of more figures and diagrams to support theory as well as the provision of more chapters dedicated to the role of technology in tourism marketing would be advisable.
Sample Materials & Chapters
Chapter 9: Public Relations and Personal Selling