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Managing Innovation and Entrepreneurship

Managing Innovation and Entrepreneurship

Innovation and entrepreneurship define successful businesses in our global economy.

July 2013 | 224 pages | SAGE Publications, Inc

The first book to look at innovation/entrepreneurship from an international perspective, this new text provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis—using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.

1. The Entrepreneurial/Innovative Economy
2. Creativity and Innovation
3. Innovation and Entrepreneurship in Context
4. Building an Innovative and Entrepreneurial Organization
5. Developing Innovation and Entrepreneurship in Both Individuals and Teams
6. Design Thinking and Innovation
7. Developing New Products, Services and Ventures
8. The Global Business Plan
9. International Opportunities for Innovation and Entrepreneurship
10. The Future Impact on Innovation on Consumers, Business and Government
About the Authors

"I especially like the fact that [this] text covers the innovation process from creative idea to implementation. Chapters covering the new venture plan and how to make innovation work in the students' organization are a real advantage."

Robert Russell
Pennsylvania State University - Harrisburg

"Professors Hisrich and Kearney are addressing a very interesting and timely topic, innovation and entrepreneurship, which in the evolving globalization era has significant applications. The strength of the text is its topics relevancy and case studies in each chapter."

Nader Asgary
Bentley College - Waltham

"I love the way this book is written...It offers some hope for the future of US business in this global world market."

Frank Ziolkowski
Purdue University - West Lafayette

Text which will inform curriculum development and help to develop student attributes which reflect entrepreneurship now essential in contemporary healthcare

Mrs Liz Cade
Health , Glyndwr University
May 12, 2016

Suitable to support out Level 4 modules.

Mr David Potter
Business and Management, Glyndwr University
October 1, 2015

Clear and informative text. Well in line with the subject of the course

Mrs Ingibjorg Sigurdardottir
Department of Rural Tourism, Holar University College
August 27, 2015

Interesting book. I will keep certainly in mind for future courses.

Dr Massimo Bau
Business Administration, Jönköping International Business School
March 27, 2015

Too superficial and general for our course that is aimed specifically at students in journalism and communication.

Dr Kirsten Sparre
Department of Aesthetics and Communication, Aarhus University
October 31, 2014

The book is useful for both undergraduate and postgrad level.

Mr Severino Mavhiki
Business Administration , Midlands State University
June 19, 2014

This is an invaluable text and a must read for all students.

Mr Paul Matthews
Business Administration , University College Birmingham
June 12, 2014
Key features


  • This is the first book to discuss innovation and entrepreneurship within the larger context of globalization/international issues.
  • The authors provide practical, up-to-date coverage of the aspects and features of innovation and entrepreneurship; the future impact of innovation on consumers, business, and government; the role of creativity and creativity techniques; open innovation and forms of innovation; and design thinking.
  • Case studies/scenarios at the beginning of each chapter show innovation and entrepreneurship in action in a variety of organizations in both the private and public sectors.
  • Chapter-ending review and discussion questions and annotated suggested readings reinforce ideas and provide avenues for further exploration of key topics.

For instructors

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ISBN: 9781544302638

ISBN: 9781452241357

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