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Introducing Intercultural Communication

Introducing Intercultural Communication
Global Cultures and Contexts

Third Edition
Additional resources:

December 2018 | 408 pages | SAGE Publications Ltd

Taking a truly global perspective, this textbook presents concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style. Covering all the essential topics, from immigration to intercultural conflict to the impact of mass media and technology, this cutting edge new edition features:

  • A student-friendly structure with enhanced signposting to guide students through the book.
  • Expanded coverage of ethics, digital communication and social media.
  • A brand new set of international case studies to tie theory to real-world practices, including the European refugee crisis, Chinese food culture and Barbie dolls and beauty.
  • A suite of student-friendly learning features, including ‘Do it!’ activity boxes, chapter summaries and applications of key theories in ‘Theory Corner’.
  • Links to further reading and SAGE Video to help understanding.
  • A host of online resources to reinforce students' learning, including multiple choice quizzes, discussion questions and exercises.

Introducing Intercultural Communication is the ideal guide to becoming a critical consumer of information and an effective global citizen. It should be required reading for students in media and communications, business and management, linguistics and beyond.


Chapter 1 Challenges of Living in a Global Community
Chapter 2 Culture and People
Chapter 3 Communication and Culture
Chapter 4 Perception and Categorization
Chapter 5 Value Orientations and Behaviour
Chapter 6 Identities and Subgroups
Chapter 7 Verbal Communication and Culture
Chapter 8 Nonverbal Communication and Culture
Chapter 9 Immigration and Acculturation
Chapter 10 Intercultural and Intergroup Relations
Chapter 11 Intercultural and International Conflicts
Chapter 12 Mass Media and Cultural Change
Chapter 13 Effective Intercultural Communication in a Global Society


Click for online resources

 For students

  • Multiple choice questions for students
  • Discussions points and activities
  • Further reading
  • Links to SAGE Video

For lecturers

  • Multiple choice questions and short answer questions 
  • Instructor notes
  • PowerPoint slides

Appreciate the diversity in cases and global mindset of the text.

Dr Patty Goodman
College of Professional Studies, Northeastern University
March 29, 2021

excellent introduction for my globalisation course

Dr Clare Higgins
Dept of Education, Bolton University
October 24, 2019

This book is a light in the dark for me. It provides a very clear analysis of communication issues in our global society. The analysis of groups and sub-groups, rather than seeing culture as a national grouping is welcome and something students can relate to. An excellent book.

Dr Clare Hindley
Language and Communication, IUBH School of Business and Management
November 3, 2020

Many examples seem not fit for our teaching context (in Germany). I would like students to understand the examples of inter-cultural situations that they are directly confronted with in the first place. At an advanced level it can be interesting to look at situations from an other national/cultural perspective, but we don't get to dive in that deep into the subject timewise.
However, it is a great book! I am extremely content about the case studies and even more, about the suggestions for reflexion and activities (group works/interviews). Even though the book is not fit to adapt as a literature recommendation in our context, it is highly recommendable for any instructor who is keen on bringing students into action by using the suggestions made in the chapters.

Mrs Stefanie Giljohann
Special Education, Technical University of Berlin
June 27, 2019

Sample Materials & Chapters

Chapter 9: Immigration and Acculturation

For instructors

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