A Contemporary & Global Approach
- David Deakins - Lancaster University Management School, UK
- Jonathan M. Scott - University of Waikato, New Zealand
Creativity & Innovation | Entrepreneurship
Written by a team of leading international scholars, this new book treats entrepreneurship as an ever-evolving social phenomenon, and explores the recent trends that impact it, such as:
- disruptive technologies;
- the rise of the 'gig' economy and;
- the growing importance of community-based and social entrepreneurship.
- PowerPoint Slides
- Instructor's manual
- Further reading
- Downloadable additional chapter on indigenous entrepreneurship
Entrepreneurship is a rich and multi-faceted world. This book is particularly pertinent in that it covers important issues such as diversity in entrepreneurship and social entrepreneurship, especially as policy makers face fundamental questions about inclusion and inequality in our societies and economies.
This text prioritises modern critical perspectives, with explicit focus on topics including diversity, sustainability and the international dimension. As such, the authors provide students with a wide-ranging introduction to the complex social phenomenon of entrepreneurship. Crucially, this is a book about entrepreneurship and not one simply aiming to provide a standard recipe for entrepreneurship. It therefore avoids the easy trap of privileging only one, West-dominated and cliched interpretation of what entrepreneurship is and why it matters – making it an invaluable reader to accompany any introductory entrepreneurship class.
I love the focus on context and on diversity in this timely book. The extension of thought about community-based entrepreneurship and social entrepreneurship is welcome, particularly as we have seen the impact of a worldwide pandemic through our economies and in our diverse communities. I see this as an ideal read for anyone interested in studying or simply understanding how entrepreneurship might look right now; in our own spaces or in the ever-changing globalised and disrupted economies of the world.
MSc International Business student to read the global approach towards entrepreneurship
Very clear book with comprehensive information for students.