Entrepreneurship as Strategy
Competing on the Entrepreneurial Edge
- G. Dale Meyer
- Kurt A. Heppard - United State Air Force Academy
The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision.
This volume reviews the existing literature in the area of entrepreneurship strategy and includes chapters by six distinguished strategic management scholars: Kathleen M. Eisenhardt, Michael A. Hitt, Jay Barney, Raffi Amit, Grant Miles, and Arnold Cooper.
". . . the book is well worth reading, primarily by strategists considering how to make their existing research and teaching more entrepreneurial and therefore more useful in these changing times."