A Contemporary Approach
- Jasmin Mahadevan - Pforzheim University, Germany
Part I provides an overview on how Cross-Cultural Management emerged and why it is unique, and Part II integrates the functionalist, interpretive and critical perspectives underpinning it. Part III transfers this learning to areas of application, including international business, organizations, technology and social media, and Part IV focuses on key skillsets such as developing your managerial competencies and designing your own research.
Each chapter is brought to life via an opening case study, and readers are invited to complete a variety of activities throughout chapters. Afterwards, the opening case is revisited, and a closing activity introduces the next area of learning.
This textbook is essential reading for higher education students, educators and researchers alike, and will also be of interest to business and management practitioners. It can be used as a central text for university and college courses on and related to Cross-Cultural Management, International Business and general intercultural competencies.
Jasmin Mahadevan is a Professor of International and Cross-Cultural Management at Pforzheim University, Germany.
‘Jasmin Mahadevan has again brought to life cross-cultural management scholarship in its contemporary setting, its importance to everyday corporate life, building on her already impressive body of work. No student, academic or manager can afford to ignore this thoughtful, critical and highly practical work.’
‘Professor Mahadevan brings a multi-paradigmatic approach to explain in accessible language the role of culture in a world of ethnic diversity, migration, and technological interconnectedness. This book is a timely and much-needed addition to cross-cultural management education. It is a must-read for anyone interested in International Business.’
‘Increasing workplace diversity resulting from migration and global talent mobility necessitates that cross-cultural management consider differences that go beyond language, dress, customs, and traditions. I am delighted to see a cross-cultural management book that is devoted to an examination of equity and inclusion across culturally diverse individuals. I applaud Jasmin Mahadevan for bringing a critical lens to issues related to power and identities in cross-cultural management.’
‘In this book, Jasmin Mahadevan combines her vast research and significant pedagogical expertise to provide an up-to-date textbook, explaining theories from the most basic level to ones that deal with the most complicated and controversial issues of our globalized world. For this reason, the book is suitable for students learning about cross-cultural management for the first time, while also addressing more advanced issues, which would be of interest to graduate students and researchers. Ultimately, it is the authors’ unique critical approach that contributes to a ground-breaking and highly useful resource, which will no doubt become a standard text in years to come.’