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Business and Professional Communication Playbook
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Business and Professional Communication Playbook
Essential Skills for Tomorrow's Workplace

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December 2022 | 320 pages | SAGE Publications, Inc
Business and Professional Communication Playbook teaches students the essentials of business communication and necessary skillset that employers look for today. Michelle Violanti and Stephanie Kelly use engaging examples, provide tips on how to carry yourself professionally, and incorporate real-life experiences from recent graduates to teach students how to communicate like a professional. Focused, bite-sized chapters on the most important topics in business communication, such as interviewing, writing resumes, and leading team presentations will motivate students to read and prepare ahead of time so instructors can focus on skill-building during class. By using this simple and flexible format, this text will provide students and instructors with an excellent foundation for a successful Business Communication course.

This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo.
  • Digital Option / Courseware
  • SAGE Vantage is an intuitive learning platform that integrates quality SAGE textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more.
    • Assignable Video with Assessment
    • Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now.

  • LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

 
Section 1: Foundational Skills
 
Chapter 1: Introducing Communication
 
Chapter 2: Listening Skills
 
Chapter 3: Perception
 
Chapter 4: Communicating Ethically
 
Chapter 5: Audience Analysis
 
Chapter 6: Intercultural Communication
 
Section 2: Preparing for the Workplace
 
Chapter 7: Résumés
 
Chapter 8: Cover Letters
 
Chapter 9: Elevator Speeches
 
Chapter 10: Interviews
 
Chapter 11: Thank-You Notes
 
Section 3: Presentations
 
Chapter 12: Building Speeches
 
Chapter 13: Delivering Speeches
 
Chapter 14: Team Presentations
 
Chapter 15: Creating Visual Aids
 
Chapter 16: Persuasion and Compliance Gaining
 
Chapter 17: Motivation
 
Section 4: Succeeding In the Workplace
 
Chapter 18: Leadership and Followership
 
Chapter 19: Working in Groups
 
Chapter 20: Conflict
 
Chapter 21: Meetings

Supplements

Instructor Resource Site
edge.sagepub.com/violanti

For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative

LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
  • Test banks
  • Editable chapter-specific PowerPoint® slides
  • Sample course syllabi
  • Lecture notes
  • All tables and figures from the textbook  
Don’t use an LMS platform? 

You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
Student Resource Site
edge.sagepub.com/violanti
 
The open-access Student Study Site makes it easy for students to maximize their study time, anywhere, anytime. It offers flashcards that strengthen understanding of key terms and concepts, as well as learning objectives that reinforce the most important material.

“This book includes great activities as well as real-life examples. It encompasses many traditional course concepts studied in business and professional communication while relating those concepts to pragmatic examples.” 

Dr. Alexis Johnson
Arkansas Tech University

“I like the shorter, more manageable chapter lengths. The writing style is casual but academic without being dry. Well organized, easy to read, and covers areas in business communication that many textbooks, if not most, either skim over or leave out completely.” 

Christa A. Dillman
Purdue University Fort Wayne

“Real world application of communication in a business setting. Modern examples drawn from current events and personal anecdotes students will be able to relate to.” 

Marilyn Olson
Chicago State University

“It is a quick and comprehensive read on the applicable aspects of a Business and Professional Communication class. The research is up to date, applicable to the student population and is easy to relate to.” 

Karley Goen
Tarleton State University
Key features
  • This text is available as a digital option through SAGE Vantage, an intuitive learning platform that integrates quality SAGE textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. Learn more.
  • Focused, bite-sized chapters cover a single theory, concept, or skill providing flexibility for today's on-the-go students.
  • Chapter-opening vignettes and real-world case studies provide students with fictional and real-life examples of how to use the skills they learn in the workplace.
  • Pro-tips boxes feature practical skills and tips to help students be successful in the workplace and make communication accessible to all.
  • Chapter activities engage active learning by providing applied exercises students can use both in and outside of class to build their brand and portfolio.
  • Insider Insights from working professionals give reflections from recent graduates on business communication topics and how they translate to the professional context.
  • One self-assessment per chapter, created by the authors. Students complete a self-reflection survey to assess their skill level for each chapter's topic and receive personalized feedback on how to improve their skills and identify areas for growth.
Vantage Reference: 
Business and Professional Communication Playbook- Vantage Digital Option

For instructors

Select a Purchasing Option


Loose-leaf
ISBN: 9781071879818
$80.00

Paperback
ISBN: 9781071802939
$90.00