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Brand Bollywood
A New Global Entertainment Order

First Edition

Derek Bose - Senior Journalist and Film Jurist

February 2009 | 228 pages | SAGE India

Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.

Available Formats

ISBN: 9788132102786 Electronic Version Suggested Retail Price: $27.00 Bookstore Price: $21.60

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This book…is a roadmap for the fast-changing entertainment landscape of the country. It succinctly outlines how film entertainment in India is no longer just an artistic or creative enterprise.

The Pioneer

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