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Communication for Behavior Change
Volume I: Writing and Producing Radio Dramas
Second Edition
- Esta de Fossard - Johns Hopkins University, Washington, DC, USA
Courses:
International Development
International Development
November 2015 | 320 pages | SAGE India
The book demonstrates how to create RADIO DRAMAS that encourage people to makpositive behavioral changes to improve their lives.
Itprovides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences.The book teaches people how to:
· Create RADIO DRAMAS that will appeal to aselect audience
· Create characters that represent and attract the target audience
· Introduce subtle and convincing ways to improve the standard of livingof the audience
Conduct design workshops for preparing design documents thathelp script writers create ‘convincing’ dramas containing the behavior-change message accurately
Definitions
Prologue
1: INTRODUCTION TO ENTERTAINMENT–EDUCATION RADIO DRAMA
Radio Drama for Behavior Change
The Design Approach: The Design Document
The Design Approach: The Design Team
The Design Approach: The Design Workshop
II: FOR THE PROGRAM MANAGER
Starting Up the Radio Serial Drama Project
The Program Manager and the Writing Process
The Preproduction Phase
The Production Phase
Guidelines for Radio Actors
Pilot Testing the Scripts
III: FOR THE WRITER
Writing Entertainment–Education Drama
Blending Story and Message in the Drama Plot
Character Development
Developing the Setting
Writing for the Ear
Scene Development
The Finished Script and the Writer’s Checklist
Success of Radio Entertainment–Education Programs
Credits
References and Select Bibliography
Index