A toolkit for analysing politics and activism in today’s digital media landscape, this engaging and practical resource helps students to understand how politics and protest are entwined with online popular culture, before providing a step-by-step guide in how to critically analyse this discourse themselves, via a multimodal approach. It includes:
- Pedagogical features such as chapter objectives, chapter summaries, key concepts and further reading.
- A well-rounded multimodal approach for analysis from all angles; from comments to images, video, audio and GIFs.
- A range of engaging cases and examples: Youtube comments, memes, viral animations, mvideos, fan-made parodies and mash-ups -- often referring to Brexit or Donald Trump's presidency.
Chapter 1: Introduction: Aims and key concepts
Chapter 2: Politics in the popular: A variety of perspectives
Chapter 3: Multimodal Critical Discourse Studies: Why this approach? How to do it?
Chapter 4: Analyzing online comments
Chapter 5: Analyzing memes
Chapter 6: Analyzing animations and mash ups
Chapter 7: Analyzing music videos
Chapter 8: Analyzing parodies
Chapter 9: Summary of our approach and findings